It’s been exactly 6 months since I’ve been living in London and with summer around the corner, I can’t wait to witness the rest of the spring to summer transition. Before I get into my Tiffany & Co Vision and Virtual experience, here’s a quick life update: over the past few months, I’ve been learning how to balance between my 3 part time jobs in the fashion and editorial industry, school work and what it means to live away from home. And as I’ve been specifically networking in the creative industry, I’ve learned the importance of brand equity, brand value and customer perception. But what intrigues me the most is diving deep into the historical and identity aspect of a fashion brand.
With that being said, the Tiffany & Co exhibition couldn’t have come at any better time.
With the 150th anniversary in London around the corner, Tiffany & Co is commemorating its brand’s heritage and creative influence by hosting the Vision and Virtual exhibition at Saatchi Gallery, near Sloane Square. The exhibition consists of seven interactive yet fascinating sections ranging from their blue book jewelry collections to exclusive behind the scenes of the iconic Breakfast at Tiffany’s movie and virtual interactive activities for guests. The experience is one that many won’t forget and each section truly encapsulates the legacy and history of how Tiffany&Co came to be and will continue to become in the near future.
TIFFANY & CO
So you might ask, how did this all start? And what is Tiffany’s Yellow Diamond
Currently headquartered in New York City, this well known brand today dates all the way back to 1830’s where Charles Lewis Tiffany was introduced to Tiffany’s signature blue. With his natural talent for understanding the value and psychological effects a diamond could have on a person, he opened Tiffany&Co as a stationary store and became a legend in redefining style and glamor. Soon after, he continues his expedition by purchasing today’s Tiffany Yellow Diamond after it was discovered in the Kimberly mines back in 1878. This Tiffany diamond then becomes the highlight at a Chicago world Columbian exposition, making its first ever debut and displaying at New York city’s flagship store in 1955.
THE BLUE BOOK
So what is the blue book that everyone’s talking about?
The exhibition does a fantastic job in sparking subtle conversations regarding the brand’s heritage and creative influence through integrating the power of our current virtual world (specifically projectors) with the brand’s historical aspects as a means to entertain their guests, current and future clients. They even have a section that’s dedicated towards Tiffany’s blue book. Tiffany’s blue book is a revolutionary concept that was introduced exactly seven years after the 1837 jewelry house was opened. The blue book started off as showing the most rare and precious gemstones and was even defined as the heart of high jewelry due to their sophisticated couture designs and innovative craftsmanship designs. Today, the company continues this legacy by showcasing the newest gemstone collections.
THE ICONIC BREAKFAST AT TIFFANY’S
This is one of my all time favourite fashion movies and the exhibition made sure each guest felt as if they entered Holly’s world. We even got exclusive sneak peaks including Audrey Hepern’s iconic dress, her written notes on and a photoshoot booth with New York City’s from Capote and Tiffany’s style.